Promotional
Federal Highway Administration
"Focus on Innovation"
WRITING SAMPLE
This video was designed to promote the F.H.A.'s research and planning resources, available to (but not widely known by) state and local highway engineers and planners.

Below are the first few pages of this 10 minute piece: If you'd like a copy of the complete script and/or video, let us know via our Contact page.




VIDEO
AUDIO
OPEN WITH A CAR DRIVING DOWN THE ROAD, THEN CUT TO A SHOT OF A LAB, THEN CUT TO A TRUCK GOING OVER A BRIDGE, THEN TO A DIFFERENT LAB, THEN TO TRAFFIC ON AN INTERSTATE, AND SO ON. SOUND: Open with upbeat music.
MONTAGE OF DIFFERENT DRIVING SHOTS. ANNCR: There are nearly 4 million miles of road in the United States today... over ½ a million bridges. Increased usage demands improving their efficiency and safety. Yet, tighter transportation budgets demand practical, cost-effective solutions. How do you close this gap?
BEAUTY SHOT OF CAMPUS. BELOW, SUPER GRAPHIC:
THE TURNER-FAIRBANK HIGHWAY RESEARCH CENTER.
CHANGE GRAPHIC TO READ:
FOCUS ON INNOVATION.
SOUND: Music up and under.
LAYERED SHOTS OF SNOWPLOW AND LAB, MIXED WITH GRAPHIC SHOWING CHEMICAL FORMULA FOR CALCIUM MAGNESIUM ACETATE. ANNCR: Here in McLean, Virginia, these scientists have applied years of research to develop a host of new chemical compounds. If you apply them to a road, just before a winter storm hits, ice will not bond to the pavement. The ice can then be easily removed from the road, making winter travel safer... longer.
LAYERED SHOT OF BRIDGE, MIXED WITH SCIENTIST TESTING TOOL, MIXED WITH CLOSEUPS OF THE TOOL'S READOUT. ANNCR: In another lab, a team of engineers is answering an age old question: How do you perform a thorough bridge inspection while leaving the structure intact? A newly designed tool combines magnetic field measurements with ultrasonic methods. Since cracks will cause a change in the magnetic field, the device allows the operator to quickly and precisely detect hidden and potentially disastrous steel fractures.
LAYERED SHOT OF LAB, MIXED WITH SHOT OF ROAD SIGNS, MIXED WITH SHOT OF DRIVING ON ROAD IN BAD WEATHER AT NIGHT. ANNCR: In yet another lab, researchers are studying the effects of retroreflectivity. Future highway signs and road markings using these new reflective properties will give drivers the opportunity, in effect, to see further down the road - at night and in bad weather.
MONTAGE OF PEOPLE SHOTS. Welcome to the world of our highway's problem solvers. Welcome to the Turner-Fairbank Highway Research Center - the nation's most advanced surface transportation research, development and training facility.
LAB SHOTS. BRING IN GRAPHIC OVERLAY:
MISSION: INVESTIGATE NEW TECHNOLOGIES
As part of the Federal Highway Administration's research and technology program, the Center performs a dual mission: it investigates new technologies to improve the safety, efficiency and operation of our national highway system,
CHANGE GRAPHIC OVERLAY TO:
TRANSFER RESULTS
and it helps transfer the results to state, local, and international highway communities. In effect, this is where state- of-the-art becomes state-of-the-practice.
LAYERED LAB SHOTS WITH GRAPHIC OVERLAY OF ALL 40 LAB NAMES With more than 40 indoor and outdoor laboratories and support facilities at its disposal, the center conducts ground-breaking research throughout its 44 acre site.
SHOT OF WIND TUNNEL. Here you can find a wind tunnel that will mimic the effect of damaging winds on suspension bridges...
ELECTRON MICROSCOPE Or an electron microscope probing deep into the materials that can greatly reduce the effects of corrosion, and aging on our infrastructure.
FIBER OPTIC CABLE INSTALLATION You'll see fiber optic cables being embedded in pavements and bridge decks to measure stress and
HYDRAULIC TANKS A giant hydraulic flume used to analyze new anti-scouring designs.
LOADING FACILITY Outside, you'll find a punishing accelerated loading facility that can test pavements for 20 years worth of wear in just five months
CRASH TEST And an even more punishing crash test laboratory.
HUMAN FACTORS LAB WITH RESEARCHER "DRIVING" SIMULATED CAR. While most of these laboratories are used to investigate a road's structure, how a driver will act and react with respect to that road is just as important to many of the center's researchers. They investigate the human factors - the driver's understanding and response to highway signs, traffic congestion, lighting, and roadside markings.


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