Technical
BioWhitaker Inc.
"The Auto L.A.L."
WRITING SAMPLE
This script is an example of our ability to learn and speak a precise language when communicating to a specific audience - in this case, a community of Biomedical Engineers. The result? Sales of BioWhitaker's device doubled within a year of this video's release.

Below are the first few pages of this 10 minute piece: If you'd like a copy of the complete script and/or video, let us know via our Contact page.




VIDEO
AUDIO
OPEN ON A WIDE SHOT OF A LIVE RABBIT RESTING ON A LAB TABLE. CUT TO DIFFERENT ANGLES OF THE RABBIT. SOUND: Begin music, mixed with natural sound from the lab
ANNCR: While association of pyrogenic reactions with the intravenous injection of fluids is over 200 years old, it wasn't until the turn of this century that scientists discovered they could use our furry friend here to test for endotoxins. The Rabbit Pyrogen Test was crude by today's standards, for either the rabbit developed a fever or he didn't; positive or negative - with no quantitative measuring.
CLOSE UP OF A HORSESHOE CRAB IN A TANK OF WATER. HANDS REACH IN AND TURN THE CRAB OVER. It wasn't until the 1960's that science turned to another animal - the Horseshoe crab - to develop the more accurate limulus amebocyte lysate test... a test that uses the arachnid's blood to produce an extract which clots in the presence of gram-negative bacterial endotoxin.
WIDE SHOT OF LAB TECHNICIAN #1 USING THE QCL-1000. SHOW THE ASSAY STOPPING AND THE TECHNICIAN STARTING IT AGAIN. In 1982, the L.A.L. test became truly quantitative when the BioWhitaker Company introduced QCL-1000, the first commercial endotoxin test to utilize a synthetic chromogenic substrate. QCL-1000, however, required that the assay be stopped, and had only a limited quantitative range.
WIDE SHOT OF TECHNICIAN #2, USING THE READER AND MANUALLY TRANSFERRING SAMPLES. The next evolutionary step came shortly thereafter with the development of a colyophilized L.A.L. / Chromogenic substrate reagent, and an incubating microplate reader... a reader that could monitor the progress of the assay, without the need to stop it. BioWhitaker's Kinetic-QCL system also combined the chromogenic L.A.L. assay with L.A.L. specific software. But the Kinetic-L.A.L. assays were still labor intensive, requiring manual preparation of the endotoxin standards, manual dilution and transfer of the samples and standards into the microplate, and manual spiking of the positive product controls with endotoxin.
SHOW TECHNICIAN #3 WALKING INTO LAB. Recently, however, BioWhitaker scientists and engineers raised the bar of Kinetic L.A.L. assays to its highest level ever. How? By taking the word "manual" out of the L.A.L. test.
HE STOPS IN FRONT OF THE AUTO L.A.L. ZOOM INTO CLOSE UP OF THE L.A.L., THEN ADD THE BIOWHITAKER LOGO. Introducing the Auto-L.A.L., the most recent entry in a long list of technical innovations developed by BioWhitaker - the recognized world leader in endotoxin detection systems and reagents. During the next few minutes, you'll see the Auto-L.A.L. in action as we explain its one-of-a-kind features and benefits.
CUT BACK TO A WIDE SHOT OF TECHNICIAN #3 AS HE BEGINS TO PREPARE THE ASSAY TEST. Designed to improve the detection of gram-negative bacterial endotoxin, the Auto-L.A.L. was developed by combining BioWhitaker's L.A.L. reagents with two instruments, and two software programs to provide one seamless, automated system.
CLOSE UP OF THE WORK STATION.
CLOSE UP OF THE READER.
MEDIUM SHOT OF THE TECHNICIAN AT THE COMPUTER.
It's a system that physically integrates two important hardware elements: a Biomek 2000 biorobotic system and a Biotech ELX808 incubating kinetic microplate reader. When you couple this hardware with BioWhitaker's Proprietary WIN-KQCL software and our custom modified operating software, you have a time-saving, cost-effective system - a platform that will provide you with automated pipetting, diluting, dispensing, uniform plate heating, and unequaled assay performance, all within a fixed and immobile workstation.


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